NFL / OVERBOARD FEATURE FILM INTEGRATION
The National Football League was seeking to connect with both their Latino fans and the youth audience. We partnered them with the bilingual remake of the 80s hit Overboard starring LatinX superstar Eugenio Derbez and created a lighthearted, cultural integration with the Seattle Seahawks.
The NFL’s presence in the film was noteworthy, with logos, gear, and branding featured prominently. “Overboard” netted $90M at the worldwide box office.
NFL / OVERBOARD FEATURE FILM INTEGRATION
The National Football League was seeking to connect with both their Latino fans and the youth audience. We partnered them with the bilingual remake of the 80s hit Overboard starring LatinX superstar Eugenio Derbez and created a lighthearted, cultural integration with the Seattle Seahawks.
The NFL’s presence in the film was noteworthy, with logos, gear, and branding featured prominently. “Overboard” netted $90M at the worldwide box office.
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