CESAR MIlLAN / LEADER OF THE PACK

Rovner Media played a pivotal role in relaunching the celebrity dog trainer’s career. Despite the success of “The Dog Whisperer," a global hit show, Cesar yearned to connect with new fans in Spanish, his native tongue. We refocused his career trajectory, allowing his brand to flourish across touring, books, and launched an experiential show based on his training act, creating both new revenue streams and a new cohort of fans.

We also helped shape a new program called “Leader of the Pack” (“El Lider de la Manada”), a property that represented a tonal departure from his prior show. This series, which premiered on Spain’s Telecinco Network, centered around Cesar combating the global issue of canine abandonment by giving “unadoptable” dogs a second chance.