Neighborhood Sessions

State Farm sought to connect with a multicultural audience and enlisted the help of creative force Steve Stoute. We entered the equation as a packaging agent, and aligned with Steve, Jennifer Lopez, and State Farm to create and sell “Neighborhood Sessions,” a TV concert series celebrating the communities and people that inspired artists including JLo, Usher, Dave Matthews, and Toby Keith.

We landed an ideal home for the limited series at TNT, an outlet whose audience had an appealing demographic. We strategized with the network to premiere the show around NBA All-Star Weekend where it proved to be a top performer. The show resonated with audiences and also provided a powerful platform to allow State Farm to give back to the community by contributing donations directly to the featured neighborhoods.